NVA CANADA 2023 DIVISION ILLUSTRATIONS
THE BREIF
NVA Canada is divided into 6 divisions. They wanted to have 6 fun logo-style illustrations that represent each area and then show the territory divisions on a map with the new logos. The divisions were Rocky Mountain, Prairies, Capital, Algonquin, Great Lakes and Atlantic.
THE DESIGN
Creating fun and unique illustrations to represent each division's environment remained paramount throughout the design process. Every facet, ranging from the intricacies of the types of tree silhouette chosen to the positioning of each blade of grass, underwent meticulous curation to guarantee a cohesive and individual experience. Attention was paid to every small detail, resulting in illustrations that relate and connect with the end users. The illustrations were so well liked by everyone that they were then used to create assets for use in the 2024 tradeshows.
Algonquin
NVA Canada's Algonquin territory includes Toronto and northern Ontario.
Atlantic
The NVA Canada Atlantic area includes Nova Scotia, NewFoundLand, PEI and New Brunswick.
Capital
The NVA Canada's Capital territory covers Kingston to Ottawa and Montreal
Great Lakes West
The Great Lakes West territory for NVA covers all of Southwestern Ontario.
Prairies
The Prairies territory for NVA Canada covers 3 provinces: Alberta, Manatoba and Saskatchewan.
Rocky Mountain
The Rocky Mountain territory of NVA Canada includes the Pacific Coast and Vancouver Island.